How to Measure the ROI of Social Media

Do you know one thing your customers have in common? While you may be thinking about their motivation to purchase, or affinity for your product, the answer is actually more simple. Their cellphone. If there’s one thing we all carry (almost) all of the time, it’s that handy mobile device connecting us to the great, digital universe. Continue reading How to Measure the ROI of Social Media

Video is a Driving Force in Engagement and Conversions For Brands

Video continues to show itself as a driving marketing force in 2017, with no sign of stopping. Marketers who use video grow revenue 49% faster than non-video users, and consumers who see a video are twice as likely to make a purchase than non-viewers, according to HubSpot Marketing Statistics. Continue reading Video is a Driving Force in Engagement and Conversions For Brands

What’s The Difference Between Content and Content Marketing?

Hands down, content marketing is one of the most effective long term marketing strategies for businesses. Not only does it help search engine optimization, but it attracts new traffic, grows your audience, and establishes your brand’s authority. It can also complement other marketing strategies. Continue reading What’s The Difference Between Content and Content Marketing?

New Website Launch: Laughing Mountain Gourmet Popcorn

When you walk into Laughing Mountain Gourmet Popcorn (LMGP), located in the heart of downtown West Bend, WI on 148 N. Main St., you immediately “get it.” The aroma of freshly made popcorn hits you. The warm, hospitable environment welcomes you and makes you feel right at home. Continue reading New Website Launch: Laughing Mountain Gourmet Popcorn

New Website Launch: Fluegge Optical

We had a great experience working with Dale Fluegge and the rest of the team at Fluegge Optical over the course of their new website design and development process. Fluegge Optical wanted a new site that is optimized for mobile, user friendly, showcased all of their various designer eye frame brands and leveraged a lot of high resolution imagery. Continue reading New Website Launch: Fluegge Optical

What’s Trending In Web Design

web design trends for 2015

Not all trends have a long shelf life, but we don’t expect this year’s website designs to fall out of popularity any time soon. In fact, experts feel that this year’s designs, which feature parallax scrolling, minimalism, typography, animation and more, will be perfected in new iterations before they are reinvented completely. Continue reading What’s Trending In Web Design